Here’s something that every marketer should know when it comes to branding and their job in general: everyone thinks they’re good at it, including the marketing people themselves. This doesn’t mean everyone in the department, because that’s too limited. This literally means everyone, from the Vietnam vet with post traumatic stress disorder to the kid [...]
Tinkering with labeling and brands can be a dangerous thing, especially when the brand is an old and established one that associates itself with comfort and tradition. No one wants to be the next New Coke after all. The fellow who for decades smiled down at us from the cereal cupboard with his chubby cheeks [...]
Part of the purpose of branding is to present a product as something that can beat the competitor’s offering. This is typically done as a tangent to the classic purpose of spreading awareness of the product, the company, and what is being offered. Whether it is printer ink or flying cars, a brand is designed [...]
You need not be a sports fan. You need not be a basketball fan. Whether it was a mention on the morning radio, came across a tweet, or skimmed through it on TV or in the papers, you must’ve heard of Jeremy Lin. But in case you’ve been living under a sports numb rock, here’s [...]
“The Happiest Place On Earth” has a reputation for being notoriously strict when it comes to defending their brand image. It’s more than understandable when you realize that image is the very thing that Disney sells. From the time “Steamboat Willie” first flickered on movie house screens, the company has been about light hearted family [...]
What if I told you there is a kitchen device that can cut your cooking time by one third? What if I told you this device can cook the cheapest, toughest cuts of meat and make them as tender and palatable as any you’ve ever tasted? What if I told you this device uses cutting [...]
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